Helping you navigate the big issues
With brands under the spotlight as social media becomes increasingly polarised, Ben Rothschild discusses whether an apology is always advisable and necessary when managing a backlash.
In 2016, we have seen several successful brands take strong public stances on topics varying from equal pay, diversity and LGBT. Why do they do it, and can brands make a difference to society?
The weekly digest from the Sermelo HQ.
Our six picks of the week.