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Helping you navigate the big issues

Helping you navigate the big issues

News & Insights by Ina Strander

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03Nov

Why brands are taking a stand

In 2016, we have seen several successful brands take strong public stances on topics varying from equal pay, diversity and LGBT. Why do they do it, and can brands make a difference to society?

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10Mar

The health debate: how can ‘Big Food’ rebuild trust?

The current health debate is presenting a dilemma for food and drink companies today within communications.

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24Nov

The importance of brand purpose

In a world where consumers have strong expectations of a company’s behaviour in society, and also have more power to put pressure on companies than ever before, it is fundamental for businesses to acknowledge their role with regards to social responsibility and act accordingly.

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14Apr

Public shaming – managing reputation in the new public stockade of social media

While the challenges facing companies on social media are not new, it is important for businesses to reflect on their understanding of the dynamics they engage in.

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