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Helping you navigate the big issues
In 2016, we have seen several successful brands take strong public stances on topics varying from equal pay, diversity and LGBT. Why do they do it, and can brands make a difference to society?
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The current health debate is presenting a dilemma for food and drink companies today within communications.
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In a world where consumers have strong expectations of a company’s behaviour in society, and also have more power to put pressure on companies than ever before, it is fundamental for businesses to acknowledge their role with regards to social responsibility and act accordingly.
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While the challenges facing companies on social media are not new, it is important for businesses to reflect on their understanding of the dynamics they engage in.
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