By continuing to use the site, you agree to the use of cookies. Continue More information

Our views on the big issues in communications

Our views on the big issues in communications

News & Insights by Ina Strander

RSS
Find out more
03Nov

Why brands are taking a stand

In 2016, we have seen several successful brands take strong public stances on topics varying from equal pay, diversity and LGBT. Why do they do it, and can brands make a difference to society?

Read more Posted by Ina Strander
Find out more
10Mar

The health debate: how can ‘Big Food’ rebuild trust?

The current health debate is presenting a dilemma for food and drink companies today within communications.

Read more Posted by Ina Strander
Find out more
24Nov

The importance of brand purpose

In a world where consumers have strong expectations of a company’s behaviour in society, and also have more power to put pressure on companies than ever before, it is fundamental for businesses to acknowledge their role with regards to social responsibility and act accordingly.

Read more Posted by Ina Strander
Find out more
14Apr

Public shaming – managing reputation in the new public stockade of social media

While the challenges facing companies on social media are not new, it is important for businesses to reflect on their understanding of the dynamics they engage in.

Read more Posted by Ina Strander

Sermelo Surveys

Who do you trust the most?

Latest Tweets

  1. A good example of a well-known brand communicating with empathy & apologising in response to an issue… t.co/QAr2ioTsyS14 May
  2. UEFA's proposed ideas of making #CL more elitist hopelessly out of touch and showing distinct lack of emotional int… t.co/MLfnplhkuL10 May
  3. The average time a person spends on social media per day has risen from 90 to 135 mins in the last five years. Is t… t.co/ru8j1ZZLSz09 May