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Helping you navigate the big issues

Helping you navigate the big issues

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01Sep

The Importance of Organic Communication and Knowing When Not to Tweet

In today’s increasingly saturated market, people crave genuine and natural connections. Customers want to not only understand the products and services they are purchasing, but also the individuals and companies behind them. It has become clear that if businesses are going to truly draw people in 2021, they need to form an emotional connection with their audience.

Read more Posted by Sam Burgess
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29Jul

Danger of an own goal? How corporate sponsorship needs to align with the brand

Following the UEFA European Football Championship, Ben Rothschild discusses the need for corporate sponsors to align with brand goals, or risk a backlash from consumers

Read more Posted by Ben Rothschild
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15Jun

What can communications in the corporate world learn from the government. Reflections on COVID-19

What lessons can business leaders and those advising them on communications take from the Dominic Cummings Select Committee evidence to ensure their communications are free from conflict and contradiction?

Read more Posted by Ele Emmerson
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29Mar

Communications more valued - A COVID-19 side effect?

A year on from the beginning of lockdowns, has the pandemic made communications even more vital for organisations?

Read more Posted by Gillian Edwards
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05Mar

The rise of "Brand Rishi”: what happens when brand communications meets Whitehall

James Hardy looks back over a busy week in Westminster and investigates how the Chancellor Rishi Sunak’s personal branding helped communicate the budget and what happens next.

Read more Posted by James Hardy

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  1. A really interesting podcast with @tomroche279 of @FMGlobal covering #sprinklers and #fireprotection across a wide… t.co/E0ZBXGQrgA29 Jul
  2. Helpful article from Dr Mark Parish of our client International SOS, on how businesses of all sizes can prepare for… t.co/mKs7la86NV20 Jul
  3. No real surprises in this one, but always good to see an analysis of what makes effective #mediarelations t.co/xeVT2Tdgy515 Jul