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Helping you navigate the big issues

Helping you navigate the big issues

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05Mar

The rise of "Brand Rishi”: what happens when brand communications meets Whitehall

James Hardy looks back over a busy week in Westminster and investigates how the Chancellor Rishi Sunak’s personal branding helped communicate the budget and what happens next.

Read more Posted by James Hardy
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16Feb

Pitching in a Saturated Market

Securing national coverage is no small task, and it is one made all the more difficult when you’re pitching ideas or products which have a number of direct competitors; to borrow a term from economics, you are effectively trying to sell goods in a market that has become saturated.

Read more Posted by Sam Burgess
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11Jan

Social media criticism: is the furore real and should brands apologise?

With brands under the spotlight as social media becomes increasingly polarised, Ben Rothschild discusses whether an apology is always advisable and necessary when managing a backlash.

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16Dec

A year to remember

Sermelo's founder, Jonathan Jordan shares his thoughts on how 2020 has changed the workplace and what our priorities should be for the new year.

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01Dec

Back to school…& lessons learned!

Sermelo Partner Ele Emmerson shares the lessons she's learned for home working, while also parenting, during the COVID-19 pandemic.

Read more Posted by Ele Emmerson