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Helping you navigate the big issues
Following the UEFA European Football Championship, Ben Rothschild discusses the need for corporate sponsors to align with brand goals, or risk a backlash from consumers
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With brands under the spotlight as social media becomes increasingly polarised, Ben Rothschild discusses whether an apology is always advisable and necessary when managing a backlash.
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Building a successful relationship between a communications consultancy and a client relies on various factors. In this feature, Ben Rothschild discusses one of the most critical - ensuring that a consultancy understands the client's business.
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Ben Rothschild discusses whether the brands and corporations engaging with events such as Pride could be exposing themselves to a consumer backlash
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Ben Rothschild explores some of the issues which are often present when communicating around subjects where emotional attachments are present.
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