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Helping you navigate the big issues

Helping you navigate the big issues

News & Insights by Ben Rothschild

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06Aug

Understanding the client – a simple skill, but vital

Building a successful relationship between a communications consultancy and a client relies on various factors. In this feature, Ben Rothschild discusses one of the most critical - ensuring that a consultancy understands the client's business.

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24Jun

Pride and Social Activism - the next backlash for brands to consider?

Ben Rothschild discusses whether the brands and corporations engaging with events such as Pride could be exposing themselves to a consumer backlash

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14Nov

Nuance and Tone when dealing with Emotional Attachments

Ben Rothschild explores some of the issues which are often present when communicating around subjects where emotional attachments are present.

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15Jun

I, (bad) Robot

Ben Rothschild analyses how businesses can manage the reputational risks AI will bring, and the role the communications industry could have.

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16Mar

Oxfam and The President’s Club– An example of how to deal with a media crisis?

Ben Rothschild analyses the response to two of the major crises to take place so far in 2018 - Oxfam and the President's Club.

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  1. As @sermelo celebrates its 10-year anniversary, our Senior Consultant @Ben_Rothschild has taken a look at what we f… t.co/5nsxnTRLQR06 Aug
  2. A really strong article in @FastCompany about the expectations that consumers have of brands. No longer can brands… t.co/m2NditiCEi03 Aug
  3. Domino's may have had good intentions but this highlights the importance of properly thinking an idea through and c… t.co/hoIOrA1Phy30 Jul