By continuing to use the site, you agree to the use of cookies. Continue More information

Helping you navigate the big issues

Helping you navigate the big issues

News & Insights by Ben Rothschild

RSS
Find out more
11Jan

Social media criticism: is the furore real and should brands apologise?

With brands under the spotlight as social media becomes increasingly polarised, Ben Rothschild discusses whether an apology is always advisable and necessary when managing a backlash.

Read more Posted by Ben Rothschild
Find out more
06Aug

Understanding the client – a simple skill, but vital

Building a successful relationship between a communications consultancy and a client relies on various factors. In this feature, Ben Rothschild discusses one of the most critical - ensuring that a consultancy understands the client's business.

Read more Posted by Ben Rothschild
Find out more
24Jun

Pride and Social Activism - the next backlash for brands to consider?

Ben Rothschild discusses whether the brands and corporations engaging with events such as Pride could be exposing themselves to a consumer backlash

Read more Posted by Ben Rothschild
Find out more
14Nov

Nuance and Tone when dealing with Emotional Attachments

Ben Rothschild explores some of the issues which are often present when communicating around subjects where emotional attachments are present.

Read more Posted by Ben Rothschild
Find out more
15Jun

I, (bad) Robot

Ben Rothschild analyses how businesses can manage the reputational risks AI will bring, and the role the communications industry could have.

Read more Posted by Ben Rothschild

Latest Tweets

  1. What lessons can business leaders and those advising them on communications take from the Cummings Select Committee… t.co/aYQ97WvJWn15 Jun
  2. Not something we expected today re the #BrewDog story.

    It'll be interesting to see how the company responds, give… t.co/czHTwmJH2410 Jun
  3. Proud to once again be launching @FMGlobal's annual Resilience Index. Denmark tops the rankings for 2021, a year in… t.co/M5srK51msu27 May