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Helping you navigate the big issues

Helping you navigate the big issues

News & Insights by Ben Rothschild

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11Jan

Social media criticism: is the furore real and should brands apologise?

With brands under the spotlight as social media becomes increasingly polarised, Ben Rothschild discusses whether an apology is always advisable and necessary when managing a backlash.

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06Aug

Understanding the client – a simple skill, but vital

Building a successful relationship between a communications consultancy and a client relies on various factors. In this feature, Ben Rothschild discusses one of the most critical - ensuring that a consultancy understands the client's business.

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24Jun

Pride and Social Activism - the next backlash for brands to consider?

Ben Rothschild discusses whether the brands and corporations engaging with events such as Pride could be exposing themselves to a consumer backlash

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14Nov

Nuance and Tone when dealing with Emotional Attachments

Ben Rothschild explores some of the issues which are often present when communicating around subjects where emotional attachments are present.

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15Jun

I, (bad) Robot

Ben Rothschild analyses how businesses can manage the reputational risks AI will bring, and the role the communications industry could have.

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Latest Tweets

  1. Interesting reading this study, and highlights changes in behaviour that seem to have followed the pandemic.

    This… t.co/lLC8kmaPyw09 Apr
  2. Our Associate Partner @GillianEdw is speaking at a @BritAmBusiness panel discussion, where she will be detailing ho… t.co/R8tyj2t3G024 Mar
  3. A great read from our Associate Partner @Jimbo_Hardy discussing #BrandRishi and how the Chancellor's personal style… t.co/jj8jCnBHWs08 Mar