Helping you navigate the big issues
With brands under the spotlight as social media becomes increasingly polarised, Ben Rothschild discusses whether an apology is always advisable and necessary when managing a backlash.
Read moreBuilding a successful relationship between a communications consultancy and a client relies on various factors. In this feature, Ben Rothschild discusses one of the most critical - ensuring that a consultancy understands the client's business.
Read moreBen Rothschild discusses whether the brands and corporations engaging with events such as Pride could be exposing themselves to a consumer backlash
Read moreBen Rothschild explores some of the issues which are often present when communicating around subjects where emotional attachments are present.
Read moreBen Rothschild analyses how businesses can manage the reputational risks AI will bring, and the role the communications industry could have.
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