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Our views on the big issues in communications

Our views on the big issues in communications

News & Insights by Ben Rothschild

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24Jun

Pride and Social Activism - the next backlash for brands to consider?

Ben Rothschild discusses whether the brands and corporations engaging with events such as Pride could be exposing themselves to a consumer backlash

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14Nov

Nuance and Tone when dealing with Emotional Attachments

Ben Rothschild explores some of the issues which are often present when communicating around subjects where emotional attachments are present.

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15Jun

I, (bad) Robot

Ben Rothschild analyses how businesses can manage the reputational risks AI will bring, and the role the communications industry could have.

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16Mar

Oxfam and The President’s Club– An example of how to deal with a media crisis?

Ben Rothschild analyses the response to two of the major crises to take place so far in 2018 - Oxfam and the President's Club.

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18Oct

Why is understanding context so important for both businesses and communicators?

Ben Rothschild discusses the importance of understanding context for both businesses and communicators, particularly in the age of social media.

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