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Helping you navigate the big issues

Helping you navigate the big issues

News & Insights by Ben Rothschild

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11Jan

Social media criticism: is the furore real and should brands apologise?

With brands under the spotlight as social media becomes increasingly polarised, Ben Rothschild discusses whether an apology is always advisable and necessary when managing a backlash.

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06Aug

Understanding the client – a simple skill, but vital

Building a successful relationship between a communications consultancy and a client relies on various factors. In this feature, Ben Rothschild discusses one of the most critical - ensuring that a consultancy understands the client's business.

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24Jun

Pride and Social Activism - the next backlash for brands to consider?

Ben Rothschild discusses whether the brands and corporations engaging with events such as Pride could be exposing themselves to a consumer backlash

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14Nov

Nuance and Tone when dealing with Emotional Attachments

Ben Rothschild explores some of the issues which are often present when communicating around subjects where emotional attachments are present.

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15Jun

I, (bad) Robot

Ben Rothschild analyses how businesses can manage the reputational risks AI will bring, and the role the communications industry could have.

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  1. One issue that stood out for our senior consultant @Ben_Rothschild in 2020 was how brands responded to social media… t.co/rxkrvLfqrP11 Jan
  2. Some good news that gives us a reason for optimism: t.co/33EuonebYw07 Jan
  3. As 2020 draws to a close our founder @JJSermelo provides his thoughts on the challenges we've all faced this year -… t.co/ZvbzjLamAJ23 Dec