Ben Rothschild discusses whether the brands and corporations engaging with events such as Pride could be exposing themselves to a consumer backlashRead more
Ben Rothschild explores some of the issues which are often present when communicating around subjects where emotional attachments are present.Read more
Ben Rothschild analyses the response to two of the major crises to take place so far in 2018 - Oxfam and the President's Club.Read more
Ben Rothschild discusses the importance of understanding context for both businesses and communicators, particularly in the age of social media.Read more
Who do you trust the most?