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Helping you navigate the big issues

Helping you navigate the big issues

News & Insights by Ben Rothschild

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29Jul

Danger of an own goal? How corporate sponsorship needs to align with the brand

Following the UEFA European Football Championship, Ben Rothschild discusses the need for corporate sponsors to align with brand goals, or risk a backlash from consumers

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11Jan

Social media criticism: is the furore real and should brands apologise?

With brands under the spotlight as social media becomes increasingly polarised, Ben Rothschild discusses whether an apology is always advisable and necessary when managing a backlash.

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06Aug

Understanding the client – a simple skill, but vital

Building a successful relationship between a communications consultancy and a client relies on various factors. In this feature, Ben Rothschild discusses one of the most critical - ensuring that a consultancy understands the client's business.

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24Jun

Pride and Social Activism - the next backlash for brands to consider?

Ben Rothschild discusses whether the brands and corporations engaging with events such as Pride could be exposing themselves to a consumer backlash

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14Nov

Nuance and Tone when dealing with Emotional Attachments

Ben Rothschild explores some of the issues which are often present when communicating around subjects where emotional attachments are present.

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Latest Tweets

  1. A really interesting podcast with @tomroche279 of @FMGlobal covering #sprinklers and #fireprotection across a wide… t.co/E0ZBXGQrgA29 Jul
  2. Helpful article from Dr Mark Parish of our client International SOS, on how businesses of all sizes can prepare for… t.co/mKs7la86NV20 Jul
  3. No real surprises in this one, but always good to see an analysis of what makes effective #mediarelations t.co/xeVT2Tdgy515 Jul