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Helping you navigate the big issues
James Hardy looks back over a busy week in Westminster and investigates how the Chancellor Rishi Sunak’s personal branding helped communicate the budget and what happens next.
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Securing national coverage is no small task, and it is one made all the more difficult when you’re pitching ideas or products which have a number of direct competitors; to borrow a term from economics, you are effectively trying to sell goods in a market that has become saturated.
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With brands under the spotlight as social media becomes increasingly polarised, Ben Rothschild discusses whether an apology is always advisable and necessary when managing a backlash.
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With many in the media and communications field now working from home, lockdown has generated a shift regarding how journalists and communications professionals interact.
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Recent developments in the media landscape have immediate and longer-term implications for public relations professionals.
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