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Helping you navigate the big issues

Helping you navigate the big issues

‘Public Relations’ News & Insights

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16Feb

Pitching in a Saturated Market

Securing national coverage is no small task, and it is one made all the more difficult when you’re pitching ideas or products which have a number of direct competitors; to borrow a term from economics, you are effectively trying to sell goods in a market that has become saturated.

Read more Posted by Sam Burgess
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11Jan

Social media criticism: is the furore real and should brands apologise?

With brands under the spotlight as social media becomes increasingly polarised, Ben Rothschild discusses whether an apology is always advisable and necessary when managing a backlash.

Read more Posted by Ben Rothschild
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25Jun

How has lockdown altered interactions between the media and PR professionals?

With many in the media and communications field now working from home, lockdown has generated a shift regarding how journalists and communications professionals interact.

Read more Posted by Sam Burgess
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05Apr

The media: a reappraisal

Recent developments in the media landscape have immediate and longer-term implications for public relations professionals.

Read more Posted by Bhakti Gajjar
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29Sep

Business development must be everyone's concern

The PR industry needs to recognise the importance of embedding new business development at all company levels.

Read more Posted by Sara Benwell

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