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Helping you navigate the big issues
James Hardy looks back over a busy week in Westminster and investigates how the Chancellor Rishi Sunak’s personal branding helped communicate the budget and what happens next.
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With brands under the spotlight as social media becomes increasingly polarised, Ben Rothschild discusses whether an apology is always advisable and necessary when managing a backlash.
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Recent developments in the media landscape have immediate and longer-term implications for public relations professionals.
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The PR industry needs to recognise the importance of embedding new business development at all company levels.
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Here at Sermelo, we have just launched a new campaign in partnership with the PRCA called #PRBizResults.
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