News & Insights tagged ‘Social Media’

14Apr

Public shaming – managing reputation in the new public stockade of social media

While the challenges facing companies on social media are not new, it is important for businesses to reflect on their understanding of the dynamics they engage in.

Effective corporate communication is all about continuity

When it comes to building an effective communications plan and enhancing relationships with key stakeholders, there is one word that should resound with companies when building their strategy: continuity.

Reversing the microphone: how the balance of power in the media is shifting

Where the traditional model of media saw newspapers, magazines, news channels and radio stations dictating the news agenda, and therefore social conversation, the new order has different ideas.