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Helping you navigate the big issues

Helping you navigate the big issues

News & Insights tagged ‘Brand purpose’

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29Jul

Danger of an own goal? How corporate sponsorship needs to align with the brand

Following the UEFA European Football Championship, Ben Rothschild discusses the need for corporate sponsors to align with brand goals, or risk a backlash from consumers

Read more Posted by Ben Rothschild
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03Nov

Why brands are taking a stand

In 2016, we have seen several successful brands take strong public stances on topics varying from equal pay, diversity and LGBT. Why do they do it, and can brands make a difference to society?

Read more Posted by Ina Strander
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21Jan

Ch-ch-changes: how to become iconic

Following the passing of one of the UK’s most prolific artistic chameleons, David Bowie, this blog takes its cue from ‘The Man Who Fell to Earth.’ Bowie was the master of reinvention, and many of the world’s biggest brands could learn a thing or two from the Brixton boy.

Read more Posted by Sermelo News
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24Nov

The importance of brand purpose

In a world where consumers have strong expectations of a company’s behaviour in society, and also have more power to put pressure on companies than ever before, it is fundamental for businesses to acknowledge their role with regards to social responsibility and act accordingly.

Read more Posted by Ina Strander

Latest Tweets

  1. Podcast alert - check out @Packed2Action latest episode about their recent trip to our client
    @AndermattReuss and… t.co/72NqdoJXkD25 Nov
  2. A fun and exciting PR initiative with the #Bounty Malteser swap in #Celebrations this Christmas. Unlikely to cause… t.co/dVdKfNABjG11 Nov
  3. After so long without events it was great to attend another one last week, as we supported clients at the… t.co/7MunndgLyf11 Oct