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Helping you navigate the big issues
Following the UEFA European Football Championship, Ben Rothschild discusses the need for corporate sponsors to align with brand goals, or risk a backlash from consumers
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In 2016, we have seen several successful brands take strong public stances on topics varying from equal pay, diversity and LGBT. Why do they do it, and can brands make a difference to society?
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Following the passing of one of the UK’s most prolific artistic chameleons, David Bowie, this blog takes its cue from ‘The Man Who Fell to Earth.’ Bowie was the master of reinvention, and many of the world’s biggest brands could learn a thing or two from the Brixton boy.
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In a world where consumers have strong expectations of a company’s behaviour in society, and also have more power to put pressure on companies than ever before, it is fundamental for businesses to acknowledge their role with regards to social responsibility and act accordingly.
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