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Helping you navigate the big issues
As nationalism rises in both Europe and the US, how can businesses adapt their communications?
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In our latest Out and About Feature, Sermelo visited the FT to listen to a panel discussion on China's uncertain future.
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Digitisation and the Fourth Industrial Revolution is going to affect us all, no matter which industry we work in.
The communications industry is not immune to the changes AI, automation and robotics will bring, and these changes will affect all of us who within the field.
Increasing digitisation has meant that the use of social media has expanded, beyond a means for communication to a strong marketing base. 50% of shoppers have made a purchase based on recommendations on a social media network. Additionally, a recent survey showed that as of July 2015, 53% of social media users recommend companies and products that they like on Twitter. The power of social media as a marketing tool is therefore not to be underestimated.
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In 2016, we have seen several successful brands take strong public stances on topics varying from equal pay, diversity and LGBT. Why do they do it, and can brands make a difference to society?
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