By continuing to use the site, you agree to the use of cookies. Continue More information

Helping you navigate the big issues

Helping you navigate the big issues

News & Insights by Isabella Ramchandani

RSS
Find out more
02Dec

The Role of the Influencer

Increasing digitisation has meant that the use of social media has expanded, beyond a means for communication to a strong marketing base. 50% of shoppers have made a purchase based on recommendations on a social media network. Additionally, a recent survey showed that as of July 2015, 53% of social media users recommend companies and products that they like on Twitter. The power of social media as a marketing tool is therefore not to be underestimated.

Read more Posted by Isabella Ramchandani
Find out more
05Oct

The issue of data privacy in today's digital world

Data privacy is an increasingly important issue in today’s world, from the European Commissioner’s plea last week for the UK to maintain the EU’s more stringent data privacy laws, to Yahoo’s enormous data breach and finally the renewed push for the pardoning of Edward Snowden.

Read more Posted by Isabella Ramchandani