By continuing to use the site, you agree to the use of cookies. Continue More information

Our views on the big issues in communications

Our views on the big issues in communications

News & Insights by Rosanna Baird

RSS
Find out more
15Jan

What can we learn from Chester Zoo's fire?

Rosanna Baird explains why communication is an essential part of a crisis plan.

Read more Posted by Rosanna Baird
Find out more
02May

A walk down memory lane...

2018 marks the fifth year of The Conversation, our biannual newsletter, and to celebrate this achievement, we have decided to take a look back through our previous editions to see the issues we discussed, and how the wider landscape has changed for those issues.

Read more Posted by Rosanna Baird
Find out more
12Apr

Under the Influence: But for how much longer?

In this article, new Junior Consultant Rosanna Baird explores how companies can move beyond a reliance on influencer marketing on social media to build brand resilience and create their own influencers.

Read more Posted by Rosanna Baird

Sermelo Surveys

Who do you trust the most?

Latest Tweets

  1. #FakeNews is more likely to be shared by people over 65 - do we need to rethink who were are trying to educate abou… t.co/rVRRZR5OKb15 Feb
  2. As businesses move to focus on #purpose rather than CSR, it is vital that they don't forget the 'R'! Associate Part… t.co/r2ZukvO4bJ06 Feb
  3. 2018 was a watershed year for many environmental causes, in particular #plastic waste, thanks to programmes such as… t.co/IhfqSeFf0101 Feb
Sign up for The Conversation: