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Helping you navigate the big issues

Helping you navigate the big issues

News & Insights by Rosanna Baird

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02Oct

How to react to a crisis that isn’t yours

How did companies react to Thomas Cook's collapse?

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15Jan

What can we learn from Chester Zoo's fire?

Rosanna Baird explains why communication is an essential part of a crisis plan.

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02May

A walk down memory lane...

2018 marks the fifth year of The Conversation, our biannual newsletter, and to celebrate this achievement, we have decided to take a look back through our previous editions to see the issues we discussed, and how the wider landscape has changed for those issues.

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12Apr

Under the Influence: But for how much longer?

In this article, new Junior Consultant Rosanna Baird explores how companies can move beyond a reliance on influencer marketing on social media to build brand resilience and create their own influencers.

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  1. As @sermelo celebrates its 10-year anniversary, our Senior Consultant @Ben_Rothschild has taken a look at what we f… t.co/5nsxnTRLQR06 Aug
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