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Helping you navigate the big issues
How did companies react to Thomas Cook's collapse?
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Rosanna Baird explains why communication is an essential part of a crisis plan.
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2018 marks the fifth year of The Conversation, our biannual newsletter, and to celebrate this achievement, we have decided to take a look back through our previous editions to see the issues we discussed, and how the wider landscape has changed for those issues.
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In this article, new Junior Consultant Rosanna Baird explores how companies can move beyond a reliance on influencer marketing on social media to build brand resilience and create their own influencers.
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