By continuing to use the site, you agree to the use of cookies. Continue More information

Helping you navigate the big issues

Helping you navigate the big issues

News & Insights tagged ‘Consumers’

RSS
Find out more
29Jul

Danger of an own goal? How corporate sponsorship needs to align with the brand

Following the UEFA European Football Championship, Ben Rothschild discusses the need for corporate sponsors to align with brand goals, or risk a backlash from consumers

Read more Posted by Ben Rothschild
Find out more
28May

Can the future of brands be about “never judging a book by its cover”?

Brands that define who we are as people could see a consumer backlash.

Read more Posted by Maria Shopova | 1 comment

Latest Tweets

  1. @VanessaChalmers Hi Vanessa,
    We were hoping to discuss a recent article one of our client's appeared in - please c… t.co/I9qyUv88tZ04 Aug
  2. Podcast alert - check out @Packed2Action latest episode about their recent trip to our client
    @AndermattReuss and… t.co/72NqdoJXkD25 Nov
  3. A fun and exciting PR initiative with the #Bounty Malteser swap in #Celebrations this Christmas. Unlikely to cause… t.co/dVdKfNABjG11 Nov