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Helping you navigate the big issues

Helping you navigate the big issues

News & Insights tagged ‘Brand identity’

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03Nov

Why brands are taking a stand

In 2016, we have seen several successful brands take strong public stances on topics varying from equal pay, diversity and LGBT. Why do they do it, and can brands make a difference to society?

Read more Posted by Ina Strander
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10Mar

The health debate: how can ‘Big Food’ rebuild trust?

The current health debate is presenting a dilemma for food and drink companies today within communications.

Read more Posted by Ina Strander
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21Jan

Ch-ch-changes: how to become iconic

Following the passing of one of the UK’s most prolific artistic chameleons, David Bowie, this blog takes its cue from ‘The Man Who Fell to Earth.’ Bowie was the master of reinvention, and many of the world’s biggest brands could learn a thing or two from the Brixton boy.

Read more Posted by Sermelo News