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Helping you navigate the big issues
PRs need to be smarter in the way they approach journalists.
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The PR industry needs to recognise the importance of embedding new business development at all company levels.
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Businesses should recognise the importance of corporate partnerships with charities, rather than just philanthropy.
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Would the UK attract as many US firms if it was outside the EU?
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Here at Sermelo, we have just launched a new campaign in partnership with the PRCA called #PRBizResults.
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