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Helping you navigate the big issues
Securing national coverage is no small task, and it is one made all the more difficult when you’re pitching ideas or products which have a number of direct competitors; to borrow a term from economics, you are effectively trying to sell goods in a market that has become saturated.
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Imagine this scenario: you’re the founder of a small-headcount, high-growth startup.
You’ve tried using a freelancer to generate some media coverage about your exciting new product, but the results weren’t great.
You put an RFP out to tender with big agencies, but the costs quoted were beyond your budget.
Surely, there must be a better way..?
In this two part blog post, Alex explores the state of the PR industry, where it requires improving and what are some of the potential solutions which will help it survive and thrive.
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PR may have taken a bit of a kicking recently, but we should be building relationships rather than fighting about it on Twitter
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Media training is crucial for good public relations.
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