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Helping you navigate the big issues
Media days can become a waking nightmare for public relations practitioners if not planned correctly, but there are ways to avoid the pitfalls and ensure a successful event.
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Sermelo Consultant Alex Cook attends the Roxhill Media Group event – ‘Reaching the UK’s business elite’ in conjunction with The Times, hosted by UBS.
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Sermelo Consultant Alex Cook is excited to ‘play the journalist’ and sit down with Jonathan Jordan, Senior Partner at Sermelo and Robert Blood, Managing Director of SIGWATCH to obtain their insights into the 2018 business climate.
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Imagine this scenario: you’re the founder of a small-headcount, high-growth startup.
You’ve tried using a freelancer to generate some media coverage about your exciting new product, but the results weren’t great.
You put an RFP out to tender with big agencies, but the costs quoted were beyond your budget.
Surely, there must be a better way..?
In Part 2 of his look at the modern PR industry, Alex examines how individual practitioners can help the industry to evolve and embrace technology to leverage more consistent success in Public Relations.
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