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Helping you navigate the big issues
PRs need to be smarter in the way they approach journalists.
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Here at Sermelo, we have just launched a new campaign in partnership with the PRCA called #PRBizResults.
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PR may have taken a bit of a kicking recently, but we should be building relationships rather than fighting about it on Twitter
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Data has always been important in communications, but it has never been more critical than it is now.
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What can organisations look to be doing in 2014 to continue the good progress made this year?
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