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SAP

Employee Engagement

SAP is the market and technology leader in business management software, providing comprehensive business software applications to more than 197,000 customers worldwide across more than 50 countries.

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02Dec

The Role of the Influencer

Increasing digitisation has meant that the use of social media has expanded, beyond a means for communication to a strong marketing base. 50% of shoppers have made a purchase based on recommendations on a social media network. Additionally, a recent survey showed that as of July 2015, 53% of social media users recommend companies and products that they like on Twitter. The power of social media as a marketing tool is therefore not to be underestimated.

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