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SAP

Employee Engagement

SAP is the market and technology leader in business management software, providing comprehensive business software applications to more than 197,000 customers worldwide across more than 50 countries.

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31Mar

‘Fake news’: effects on brand resilience and reputational risk for business

Alex Cook explores some of the inherent risks in ‘fake news’ for collateral damage and the destabilising effect it can potentially have on a company’s most important asset: its reputation.

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