Increasing digitisation has meant that the use of social media has expanded, beyond a means for communication to a strong marketing base. 50% of shoppers have made a purchase based on recommendations on a social media network. Additionally, a recent survey showed that as of July 2015, 53% of social media users recommend companies and products that they like on Twitter. The power of social media as a marketing tool is therefore not to be underestimated.Read more
Is it important to you that the company behind the brand is one you want to align with?