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Employee Engagement

SAP is the market and technology leader in business management software, providing comprehensive business software applications to more than 197,000 customers worldwide across more than 50 countries.

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The importance of brand purpose

In a world where consumers have strong expectations of a company’s behaviour in society, and also have more power to put pressure on companies than ever before, it is fundamental for businesses to acknowledge their role with regards to social responsibility and act accordingly.

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