Sermelo has a strong culture based on our four key principles: professionalism, empathy, intellectual curiosity and a commitment to excellent client service.
For us, adding value and achieving best in class results is not an aspiration, it’s an everyday expectation. An expectation we achieve through teamwork and collaboration with our clients.
Jonathan Jordan is Senior Partner and Founder of Sermelo. He has over fifteen years of experience in helping companies anticipate and respond to changing market dynamics, be they driven by technology, digital, shifts in consumer attitudes and behaviours, or new regulations or globalisation.
Based in London, Jonathan has worked extensively with clients with operations in the Americas, Europe, the Middle-East and Asia-Pacific, and has headed a number of award-winning campaigns. He has particular authority and interest in the digital economy and in helping organisations address issues related to ethical sourcing, environmental responsibility and sustainability. He has worked with clients in the automotive, energy, professional services, health, defence and aerospace, financial services, natural resources, energy, technology and FMCG sectors.
Prior to founding Sermelo, Jonathan was the Chief Executive of Burson-Marsteller’s UK operations, which included the consumer agency Communiqué PR and Marsteller, a market leader in digital and integrated marketing. Under Jonathan’s leadership, the firm enjoyed sustained growth, pioneered a number of award-winning integrated campaigns and was recognised by PR Week as the International Consultancy of the Year in 2008.
Jonathan joined Burson-Marsteller in April 2003 from Fleishman-Hillard where, as a Senior Vice President, he spent nearly five years as head of their technology, media and telecommunications practice. Before working in public relations, Jonathan spent more than three years as a journalist and served for over four years as a weapons engineering officer in the Royal Navy. He holds a 2.1 Bachelor of Science Honours degree in Electronic Engineering with Business Management from King's College, University of London.
Jonathan sits on the Executive Committee of British American Business. He is also a Fellow of the Public Relations Consultants Association, co-chair of its Qualifications Board and a member of the Chartered Institute of Public Relations. Jonathan's hobbies include coaching rugby, football and sailing, and he is married with three young children.
Sara Benwell is a communications professional with experience in media relations, social media engagement, content creation, thought leadership campaigns, launches and events, and stakeholder engagement. She has excellent media relations skills with expertise in Consumer, B2B and Financial PR. She has previously worked across a variety of B2B and consumer clients, tackling a range of different issues.
Sara joined Sermelo as a Consultant in September 2011. Currently, she works on account and project work for a number of clients across a variety of industries, including retail, insurance, health, technology and digital. In her role, Sara provides external communications, social media strategy and stakeholder engagement counsel to clients, as well as day-to-day account management function across her accounts.
Sara began her career at Lansons Communications, where she specialised in financial media relations. Sara specialises in developing issues-based media relations campaigns and was part of the team that launched Metro Bank, the first high street bank to launch in over 100 years. She also managed day-to-day interactions with national, specialist, business and broadcast media on behalf of a number of investment and financial services clients.
Sara completed an internship at Burson-Marsteller, where she undertook research assignments for a number of multinational clients. She graduated from the University of Cambridge in 2009 with a BA in Philosophy. Her hobbies include skiing, cricket and netball. After leaving University, Sara spent a year living in Greece, as well as travelling in Serbia and France. Sara speaks French at a conversational level.
Finance and Operations
Amanda is responsible for Sermelo’s finance and business operations and joined the company in April 2010. Amanda previously worked for almost a decade at the Reader’s Digest, where she was responsible for the European production of various editions of the flagship title, as well as other publications such as Moneywise. Her role included responsibility for a multi-million Euro P&L, procurement, supply chain management and distribution.
Amanda started her career as a sports journalist, covering events such as the World Student Games for The Times and she spent two years in sports marketing, where she worked closely with a number of charities at events such as The London Motor Show and Skate for Life. She remains a passionate sports fan and is a keen skier, having spent a season working in the Alps.
She graduated from the University of Manchester with a 2.1 in History and Politics and holds the CAM certificate in Communications and Marketing.
Tom Clive is a communications professional with extensive experience in copywriting, brand and communications strategy development, brand engagement and internal communications. His particular strengths are balancing strategy with creativity and aligning messages to business objectives. He has worked on campaigns across print, digital and live events for clients such as Sky, British Gas and QinetiQ.
He began his career at Avvio Design Associates, where he handled many kinds of challenging engagement projects, ranging from reducing absenteeism, and strategy engagement to change management, as well as reward and recognition schemes. He also worked on providing creative solutions for all of the different communication channels in today’s business world. He worked alongside a creative department including digital designers, graphic designers, 3D designers, writers, developers, artworkers and an in-house event production team.
Tom joined Sermelo in January 2012 to apply his skillset in copywriting, integrated communications, and engagement to address some of the most pressing challenges facing multinational organisations. He has also developed a good understanding of social media and the associated risks and opportunities it presents as a business communications channel.
He graduated from the University of Exeter in 2010 with a BA in English Literature. Outside of work, his hobbies are golf, football and tennis, although he is a keen follower of all sports.
Daniella is a corporate communications and crisis management practitioner with over ten years’ experience. She has expertise in crisis and issues management, media relations, and the development and implementation of corporate communications strategies at UK and global level.
Daniella joined Sermelo in 2011, and prior to this she worked at Blue Rubicon for over five years as a senior consultant in the crisis management and media training team. Prior to joining Blue Rubicon, Daniella spent four years at Burson-Marsteller as a manager in the crisis and issues management team and corporate communications practice. Previous to this, Daniella worked as Account Director at MTI Network, a strategically focused public relations and crisis management consultancy offering services to international energy and transportation industries.
She provides strategic counsel to a number of global, European and national companies to protect corporate reputation and business interests that have been threatened in a crisis. Working alongside senior management teams she provides counsel on high profile events such as product recalls, plant closures, and industrial accidents. Her range of experience encompasses areas of oil and gas, transport and travel, food and beverages, household goods and pharmaceutical. She has worked with clients such as Cadbury Schweppes, Unilever, BHP Billiton, BP and GSK Nutritionals on issues management, corporate communications and corporate reputation campaigns.
Daniella also works with clients to prepare for possible crises. Daniella develops crisis management guidelines or manuals and facilitates desktop exercises and crisis simulations that validate the robustness of plans by replicating the stresses and pressures of a real crisis. In addition, she regularly trains clients in frontline training, messaging and media-interview skills.
Daniella has an Arts and Language degree from Monash University, Melbourne and then completed a post graduate degree with honours in International Business and Marketing at the Royal Melbourne Institute of Technology. She speaks Indonesian, French and English.
Kitty Hamilton has spent more than 10 years specialising in media training and crisis management. She previously headed Blue Rubicon's Crisis Management Unit and worked at Regester Larkin, a reputation strategy and management consultancy before joining Sermelo.
Kitty has specialised in advising clients on a wide range of crises and issues including, bombings, shootings, terrorist attacks, negative campaigns by non-governmental organisations (NGOs), environmental spills, country evacuations, suicides and deaths in service, class actions, restructuring, health scares, product contaminations, product recalls, counterfeit, fraud and pandemic. This has added to her experience as a trainer and she has provided crisis training for a broad range of clients in the Energy, Transport, Food, Pharmaceutical and FMCG sectors.
She is a former BBC journalist with nearly ten years' experience including Radio 4's flagship PM and Today programmes, 5 Live and BBC News 24. During her time at the BBC, Kitty covered a wide range of stories including the Paris bombings, “Budget Specials”, US mid-terms, German elections as well as the Oscars.
Kitty Hamilton has also worked at the European Commission and witnessed the mass resignation of the Commissioners, the Coca-Cola product contamination and Belgian dioxin scare. She is fluent in English, German, French and Italian and graduated from Magdalen College, Oxford with and honours degree in Modern History.
Rose Schreiber is a strategy and communications professional with experience in media relations, strategic partnerships, thought leadership campaigns and stakeholder engagement programmes. Her strengths lie in strategy analysis and content management. She also holds a regional specialisation in India and south Asian business and political economy, including foreign policy.
Rose began her career at the Albright Stonebridge Group in Washington, D.C., where she worked as a research analyst on India and south Asia, specialising in business development, US-Indo relations and public affairs. She worked with clients in the energy, banking and retail sector; Rose was equally charged with increasing stakeholder engagement and relationship building amongst the India Caucus and United States India Business Council.
On returning to the UK, Rose joined PwC in London, working as a communications executive for the media relations team. Rose was latterly seconded to the Global Thought leadership and Strategic Partnerships team in which she provided research analysis, content management and knowledge provision. She particularly worked on the run-up to ‘Summer Davos’ in Tianjin with the World Economic Forum.
Rose joined Sermelo as Consultant in October 2012, bringing together her experience in large multinational consulting firms and communication and engagement skills in order to address and advise on corporate affairs issues.
Rose graduated from King’s College, London in 2008 with a BA in History and went on to complete a MSc at the University of Oxford in Contemporary Indian Studies in 2010. Her hobbies include running, yoga and skiing, board games, card games and mind puzzles. Rose has spent over a year living in India and travelled extensively around Asia. She speaks Danish at conversational level.
Maria is a senior communications professional with wide experience in project managing global integrated campaigns. Her expertise spans employee and stakeholder engagement, internal communications, issues management, website communications and media relations.
Maria joined Sermelo in January 2011. Currently, she leads account and project work for a number of clients across a variety of industries, including retail, insurance and technology. In her role, Maria provides external communications and stakeholder engagement strategy counsel to clients, as well as supports Sermelo’s owner in the daily operations of the agency.
Maria began her career at Burson-Marsteller’s New York office. Working with clients such as Food Lion, Cintas and Pitney Bowes, she used proprietary research tools to identify gaps in their use of communications channels, allowing more effective engagement with employees. She provided counsel on developing internal communications strategies. She also counselled clients such as Mirant on how to develop Corporate Responsibility (CR) plans, including how to communicate these with employees and implement them at a local level. Maria moved to the Burson-Marsteller’s London office in June 2007 where she was the account lead for a number of client teams, including ProCurve Networking by HP, Shell Global Solutions, Kimberly-Clark, Henke and the Engineering and Technology Board.
After leaving Burson-Marsteller, Maria joined the Carbon Trust Standard. As PR and Stakeholder Communications Manager, she was responsible for designing, developing and implementing public relations strategy and activities, as well as maintaining relationships with key customers, opinion influencers, Government, NGOs and trade bodies.
In October 2009, Maria was named one of PR Week’s ‘29 under 29’, an exclusive annual ranking of the brightest young talent in the UK’s PR Industry. Maria holds an Executive MBA from London Business School. She graduated magna cum laude from Ithaca College with a Bachelor of Science in Organizational Communications, Learning and Design and a Certificate in International Business, with a Minor in Advertising/Public Relations and German. As an undergraduate, she also studied abroad at the Ithaca College IES Centre in Vienna, Austria. Maria is fluent in Bulgarian and a beginner in German.
John has over eight years’ experience in professional communications and has created and led integrated global campaigns for clients ranging from Asian and African national governments to Fortune 500 multinationals.
He previously worked in the UK Parliament for MPs and Peers including a Shadow Trade and Investment Minister, a former Energy Minister and a Member of the Trade and Industry Select Committee. He has also worked in Brussels, where he led a policy research team for a European think-tank, and before this was a trainee journalist in South India with the New Indian Express and NDTV.
John has specific expertise in public affairs, representation, media relations and reputation management and has worked with clients including 3M, Dupont, The Falkland Islands, The US State of New Jersey, Jet Airways and the UK minerals industry. He has devised and executed reputation management programmes for governments in Asia and Africa and for four years was a Europe, Middle East, South Asia and Africa Representative for the Port Authority of New York and New Jersey – promoting the political, media and commercial interests of the world’s largest metropolitan airport system and key US maritime gateway across this wide area.
He also managed and then led the successful integrated public relations and public affairs campaign to overturn the UK Government’s pause on the construction of a £300 million airport for the British Overseas Territory of St Helena, despite the biggest UK austerity drive since the Second World War.
John has a BA in History and Politics from the University of Nottingham where he specialised in political communication, behaviouralism and the Post War Middle-East. In addition, he holds an MSc in Middle East Politics from the School of Oriental and African Studies in London where he focused on the development of transnational ideologies such as Arab Nationalism and Political Islam, regional economic diversification and Iranian foreign policy. He has also lived in Russia and Tanzania – where he worked as a teacher.
Sermelo’s growth stems from the continuing professional development of our employees, which is why career progression with us is driven by capability and achievement. If you are looking to unite a fast-track career with a stimulating and rewarding work environment, please don’t hesitate to get in touch with us at email@example.com.