Sermelo has a strong culture based on our four key principles: professionalism, empathy, intellectual curiosity and a commitment to excellent client service.
For us, adding value and achieving best in class results is not an aspiration, it’s an everyday expectation. An expectation we achieve through teamwork and collaboration with our clients.
Jonathan Jordan is Senior Partner and Founder of Sermelo. He has over fifteen years of experience in helping companies anticipate and respond to changing market dynamics, be they driven by technology, digital, shifts in consumer attitudes and behaviours, or new regulations or globalisation.
Based in London, Jonathan has worked extensively with clients with operations in the Americas, Europe, the Middle-East and Asia-Pacific, and has headed a number of award-winning campaigns. He has particular authority and interest in the digital economy and in helping organisations address issues related to ethical sourcing, environmental responsibility and sustainability. He has worked with clients in the automotive, energy, professional services, health, defence and aerospace, financial services, natural resources, energy, technology and FMCG sectors.
Prior to founding Sermelo, Jonathan was the Chief Executive of Burson-Marsteller’s UK operations, which included the consumer agency Communiqué PR and Marsteller, a market leader in digital and integrated marketing. Under Jonathan’s leadership, the firm enjoyed sustained growth, pioneered a number of award-winning integrated campaigns and was recognised by PR Week as the International Consultancy of the Year in 2008.
Jonathan joined Burson-Marsteller in April 2003 from Fleishman-Hillard where, as a Senior Vice President, he spent nearly five years as head of their technology, media and telecommunications practice. Before working in public relations, Jonathan spent more than three years as a journalist and served for over four years as a weapons engineering officer in the Royal Navy. He holds a 2.1 Bachelor of Science Honours degree in Electronic Engineering with Business Management from King's College, University of London.
Jonathan sits on the Executive Committee of British American Business. He is also a Fellow of the Public Relations Consultants Association, co-chair of its Qualifications Board and a member of the Chartered Institute of Public Relations. Jonathan's hobbies include coaching rugby, football and sailing, and he is married with three young children.
Finance and Operations
Amanda is responsible for Sermelo’s finance and business operations and joined the company in April 2010. Amanda previously worked for almost a decade at the Reader’s Digest, where she was responsible for the European production of various editions of the flagship title, as well as other publications such as Moneywise. Her role included responsibility for a multi-million Euro P&L, procurement, supply chain management and distribution.
Amanda started her career as a sports journalist, covering events such as the World Student Games for The Times and she spent two years in sports marketing, where she worked closely with a number of charities at events such as The London Motor Show and Skate for Life. She remains a passionate sports fan and is a keen skier, having spent a season working in the Alps.
She graduated from the University of Manchester with a 2.1 in History and Politics and holds the CAM certificate in Communications and Marketing.
Tom Clive is a communications professional with extensive experience in copywriting, brand and communications strategy development, brand engagement and internal communications. His particular strengths are balancing strategy with creativity and aligning messages to business objectives. He has worked on campaigns across print, digital and live events for clients such as Sky, British Gas and QinetiQ.
He began his career at Avvio Design Associates, where he handled many kinds of challenging engagement projects, ranging from reducing absenteeism, and strategy engagement to change management, as well as reward and recognition schemes. He also worked on providing creative solutions for all of the different communication channels in today’s business world. He worked alongside a creative department including digital designers, graphic designers, 3D designers, writers, developers, artworkers and an in-house event production team.
Tom joined Sermelo in January 2012 to apply his skillset in copywriting, integrated communications, and engagement to address some of the most pressing challenges facing multinational organisations. He has also developed a good understanding of social media and the associated risks and opportunities it presents as a business communications channel.
He graduated from the University of Exeter in 2010 with a BA in English Literature. Outside of work, his hobbies are golf, football and tennis, although he is a keen follower of all sports.
Daniella is a corporate communications and crisis management practitioner with over ten years’ experience. She has expertise in crisis and issues management, media relations, and the development and implementation of corporate communications strategies at UK and global level.
Daniella joined Sermelo in 2011, and prior to this she worked at Blue Rubicon for over five years as a senior consultant in the crisis management and media training team. Prior to joining Blue Rubicon, Daniella spent four years at Burson-Marsteller as a manager in the crisis and issues management team and corporate communications practice. Previous to this, Daniella worked as Account Director at MTI Network, a strategically focused public relations and crisis management consultancy offering services to international energy and transportation industries.
She provides strategic counsel to a number of global, European and national companies to protect corporate reputation and business interests that have been threatened in a crisis. Working alongside senior management teams she provides counsel on high profile events such as product recalls, plant closures, and industrial accidents. Her range of experience encompasses areas of oil and gas, transport and travel, food and beverages, household goods and pharmaceutical. She has worked with clients such as Cadbury Schweppes, Unilever, BHP Billiton, BP and GSK Nutritionals on issues management, corporate communications and corporate reputation campaigns.
Daniella also works with clients to prepare for possible crises. Daniella develops crisis management guidelines or manuals and facilitates desktop exercises and crisis simulations that validate the robustness of plans by replicating the stresses and pressures of a real crisis. In addition, she regularly trains clients in frontline training, messaging and media-interview skills.
Daniella has an Arts and Language degree from Monash University, Melbourne and then completed a post graduate degree with honours in International Business and Marketing at the Royal Melbourne Institute of Technology. She speaks Indonesian, French and English.
Bhakti Gajjar is a corporate communications professional with over five years’ experience in developing and executing creative integrated campaigns for a range of clients in sectors including food and drink, financial services and technology. She has extensive knowledge of both national and international broadcast and print media, and worked closely with online publications and specialist bloggers.
She has a particular interest in understanding how companies’ reputations can be managed across different stakeholder groups and how this affects, and is affected by business strategy. In response to a growing need for businesses to demonstrate good citizenship, she has worked on the development and implementation of corporate social responsibility (CSR) and thought leadership programmes, in addition to generating awareness of activity among stakeholders. She has also worked with clients to identify and respond to challenges around communicating with employees, designing and delivering solutions accordingly. Other areas of expertise include crisis and issues management and digital media.
Bhakti joined Sermelo in 2014 after nearly three years at Cohn & Wolfe, where her client experience included thought leadership campaigns for clients such as Lloyds Banking Group and Drinkaware, issues and CSR for Ferrero, and on-going support for Warburtons and Twinings. Prior to this she worked on UK activations for global clients including Microsoft, Procter & Gamble and Westfield.
She graduated from the University of Leeds in 2010 with a BSc in Economics and Management and her interests include running, tennis and yoga.
Harriet is a communications professional with experience in executing highly successful public relations campaigns, events and launches.
Harriet joined Sermelo in July 2014, and works on accounts across a variety of sectors, including financial services, travel and retail. She works with clients to effectively communicate their messages to relevant audiences and stakeholders. She has excellent media relations skills and has successfully secured high-profile coverage for clients in outlets such as BBC World News, The Daily Telegraph, City AM, Reuters and The Independent.
Prior to joining Sermelo, she was responsible for the launch of a new business enterprise scheme set up by a London property firm and the showcase of its private art collection, including works from Grayson Perry. Harriet also helped establish monthly events in aid of a range of charities that worked with nightclubs across her university city.
Outside of Sermelo, Harriet enjoys cultural activities such as the theatre, art exhibitions and live music events.
Kitty Hamilton has spent more than 10 years specialising in media training and crisis management. She previously headed Blue Rubicon's Crisis Management Unit and worked at Regester Larkin, a reputation strategy and management consultancy before joining Sermelo.
Kitty has specialised in advising clients on a wide range of crises and issues including, bombings, shootings, terrorist attacks, negative campaigns by non-governmental organisations (NGOs), environmental spills, country evacuations, suicides and deaths in service, class actions, restructuring, health scares, product contaminations, product recalls, counterfeit, fraud and pandemic. This has added to her experience as a trainer and she has provided crisis training for a broad range of clients in the Energy, Transport, Food, Pharmaceutical and FMCG sectors.
She is a former BBC journalist with nearly ten years' experience including Radio 4's flagship PM and Today programmes, 5 Live and BBC News 24. During her time at the BBC, Kitty covered a wide range of stories including the Paris bombings, “Budget Specials”, US mid-terms, German elections as well as the Oscars.
Kitty Hamilton has also worked at the European Commission and witnessed the mass resignation of the Commissioners, the Coca-Cola product contamination and Belgian dioxin scare. She is fluent in English, German, French and Italian and graduated from Magdalen College, Oxford with and honours degree in Modern History.
Alexander is a communications professional with experience working with non-profit organisations and NGOs.
As a consultant at Sermelo, Alexander provides insight and analysis to sectors ranging from financial, property and retail, drawing upon his knowledge of the UK media, as well as international politics. Alexander works collaboratively with the rest of the Sermelo team, to ensure that research developed will help client’s reach their objectives. Alexander also ensures that the right messages reach all relevant stakeholders.
He has previous experience working with client holder communication in the United Kingdom and Sweden. Alexander was also the initiator and driving force behind a philanthropic non-profit in Lebanon.
Alexander has an MA in International Peace & Security from King’s College London and a BA in Middle Eastern Studies from Lunds University, Sweden, where he was a key member of the Supplemental instructions program. He speaks English, Swedish, Norwegian and Danish, and is interested in literature, technology and music.
Ina Strander is a communications professional who has gained a broad range of public relations experience working with clients in sectors including technology, oil and gas, energy, travel and destination as well as FMCG. Her expertise spans corporate profiling and reputation management, sustainability, employee engagement and media relations. After working with clients and PR campaigns across the Nordic Markets, as well as agency experience from both Oslo and Copenhagen, Ina has extensive knowledge of the region and the key differences in approaching media and stakeholders in the local markets.
Ina joined Sermelo in 2015 after three years at Gambit Hill+Knowlton Strategies in Oslo, Norway. Her client experience included reputation management, employer branding, media relations and developing communication platforms for clients such as Statoil, Innovation Norway, Diageo and the Children’s Cancer Foundation. She was part of the team that won the prestigious Diamond SABRE awards in 2014 for the Norwegian Department for Development Cooperation.
Ina also worked on the development and implementation of the sustainability based communication strategy of one of Norway’s largest international companies. This entailed creating content adapted for general and social media channels, roundtables and events for the company to engage with a wide range of international stakeholders, including own employees. Ina also coordinated several projects across H+K’s global offices as well as rolling out international campaigns in the Norwegian market, and was nominated for H+K’s Rising Star Award EMEA in 2014.
Ina graduated from the University of Leeds in 2011 with an MA in Corporate Communications & Public Relations. She also holds a Bachelor’s degree in Culture and Communications from the University of Oslo, which included an exchange programme with the University of Queensland, Australia. Ina has also completed a course in journalism studies from Goldsmiths, University of London.
Ina speaks Norwegian, Swedish and Danish and her interests include travelling, tennis and yoga.
Scott Walker is a policy, public affairs, corporate sustainability and strategic communications specialist. He started his career as a consultant in London working at the world’s largest communications agency, Fleishman Hillard (which merged with GPC) serving a number of major international clients such as the BBC, Vodafone, Channel 4, BSkyB, News International, and Marks and Spencer, amongst several others. He then moved 'in-house' and managed government, corporate, regulatory affairs, and policy on behalf of the UK music sector.
He has completed a BA (Hons) in Politics and Government and a Masters in International Relations, both from the University of Kent, UK. In addition, he holds a Law Degree from BBP Law School. He concluded the Executive Master's in Public Administration (MPA) at Columbia's School of International and Public Affairs (SIPA) while working as a freelance policy consultant to businesses, NGO's and academia on various topics related to corporate social responsibility, ethics and compliance, and digital media. He set up and helped a Professor instruct a strategic corporate responsibility course for executive students at Columbia University for several years, which involved overseeing consulting projects with Time Warner, Merck, Colgate, Crown Worldwide, and Oracle, amongst several others. He has also been a counsellor for Social Risks, a New York City based consultancy that advised private, public and NGOs on processes for internal and external reporting and monitoring of social risks and strategies for engaging stakeholders.
Returning to the UK in 2009, he set up a consultancy - Nylon Consulting - which provides advice to a range of clients - corporates, charities, and consultancies - across different sectors, both in the UK and overseas. He also acts as a training facilitator and works as advisor to Kaleidoscope Futures, a strategy think tank which advises organisations on sustainability issues.
Sermelo’s growth stems from the continuing professional development of our employees, which is why career progression with us is driven by capability and achievement. If you are looking to unite a fast-track career with a stimulating and rewarding work environment, please don’t hesitate to get in touch with us at email@example.com.