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31Mar

‘Fake news’: effects on brand resilience and reputational risk for business

Alex Cook explores some of the inherent risks in ‘fake news’ for collateral damage and the destabilising effect it can potentially have on a company’s most important asset: its reputation.

Read more Posted by Alex Cook
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10Feb

Can businesses adapt their comms to the rise of nationalism

As nationalism rises in both Europe and the US, how can businesses adapt their communications?

Read more Posted by Tom Clive
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25Jan

Out and About - FT Engage, 'The Year of the Rooster'

In our latest Out and About Feature, Sermelo visited the FT to listen to a panel discussion on China's uncertain future.

Read more Posted by Sermelo News
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22Dec

The Effects of Digitisation on the Communications Industry

Digitisation and the Fourth Industrial Revolution is going to affect us all, no matter which industry we work in.

The communications industry is not immune to the changes AI, automation and robotics will bring, and these changes will affect all of us who within the field.

Read more Posted by Jonathan Jordan
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02Dec

The Role of the Influencer

Increasing digitisation has meant that the use of social media has expanded, beyond a means for communication to a strong marketing base. 50% of shoppers have made a purchase based on recommendations on a social media network. Additionally, a recent survey showed that as of July 2015, 53% of social media users recommend companies and products that they like on Twitter. The power of social media as a marketing tool is therefore not to be underestimated.

Read more Posted by Isabella Ramchandani

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  1. Reputation: hard to measure, yet easy to cost-$255 million of shareholder value wiped out and a lawsuit pending t.co/E81BYKgvEv13 Apr
  2. Interesting discussion about the health of the press release in @GorkanaPRNews t.co/jTr8RcMiv8 #PR12 Apr
  3. The importance of authenticity when it comes to advertising #PepsiAdvert #KendallJennerPepsiAd t.co/5TA9IJj0ez @BBCNews07 Apr
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