By continuing to use the site, you agree to the use of cookies. Continue More information
Get in touch T. +44 (0) 207 240 6800 Find us on LinkedIn

News & Insights

Find out more

The Effects of Digitisation on the Communications Industry

Digitisation and the Fourth Industrial Revolution is going to affect us all, no matter which industry we work in.

The communications industry is not immune to the changes AI, automation and robotics will bring, and these changes will affect all of us who within the field.

Read more Posted by Jonathan Jordan
Find out more

The Role of the Influencer

Increasing digitisation has meant that the use of social media has expanded, beyond a means for communication to a strong marketing base. 50% of shoppers have made a purchase based on recommendations on a social media network. Additionally, a recent survey showed that as of July 2015, 53% of social media users recommend companies and products that they like on Twitter. The power of social media as a marketing tool is therefore not to be underestimated.

Read more Posted by Isabella Ramchandani
Find out more

Why brands are taking a stand

In 2016, we have seen several successful brands take strong public stances on topics varying from equal pay, diversity and LGBT. Why do they do it, and can brands make a difference to society?

Read more Posted by Ina Strander
Find out more

eSports, the next Premier League?

eSports is a quickly growing phenomenom, and as such it is unsuprising that many major brands and companies are beginning to invest in this potentially lucrative industry.

Read more Posted by Ben Rothschild
Find out more

The issue of data privacy in today's digital world

Data privacy is an increasingly important issue in today’s world, from the European Commissioner’s plea last week for the UK to maintain the EU’s more stringent data privacy laws, to Yahoo’s enormous data breach and finally the renewed push for the pardoning of Edward Snowden.

Read more Posted by Isabella Ramchandani

Sermelo Surveys

Is it important to you that the company behind the brand is one you want to align with?

Latest Tweets

  1. How would flexible working hours effect your company? Insight from @HarvardBiz #trust #resilience Jul
  2. Happy 4th of July to all our American friends! @BABLondon #4thOfJuly04 Jul
  3. How does @facebook tackle office politics? Interesting insights in @HarvardBiz #internalcomms Jul
Sign up for The Conversation: