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02Dec

The Role of the Influencer

Increasing digitisation has meant that the use of social media has expanded, beyond a means for communication to a strong marketing base. 50% of shoppers have made a purchase based on recommendations on a social media network. Additionally, a recent survey showed that as of July 2015, 53% of social media users recommend companies and products that they like on Twitter. The power of social media as a marketing tool is therefore not to be underestimated.

Read more Posted by Isabella Ramchandani
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03Nov

Why brands are taking a stand

In 2016, we have seen several successful brands take strong public stances on topics varying from equal pay, diversity and LGBT. Why do they do it, and can brands make a difference to society?

Read more Posted by Ina Strander
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19Oct

eSports, the next Premier League?

eSports is a quickly growing phenomenom, and as such it is unsuprising that many major brands and companies are beginning to invest in this potentially lucrative industry.

Read more Posted by Ben Rothschild
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05Oct

The issue of data privacy in today's digital world

Data privacy is an increasingly important issue in today’s world, from the European Commissioner’s plea last week for the UK to maintain the EU’s more stringent data privacy laws, to Yahoo’s enormous data breach and finally the renewed push for the pardoning of Edward Snowden.

Read more Posted by Isabella Ramchandani
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24Aug

Welcome to the era of data storytelling

In a complex and rapidly changing digital world, it has become increasingly challenging for businesses to connect with their stakeholders and establish meaningful relationships.

Read more Posted by Jonathan Jordan

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