Alex Cook explores some of the inherent risks in ‘fake news’ for collateral damage and the destabilising effect it can potentially have on a company’s most important asset: its reputation.Read more
As nationalism rises in both Europe and the US, how can businesses adapt their communications?Read more
In our latest Out and About Feature, Sermelo visited the FT to listen to a panel discussion on China's uncertain future.Read more
Digitisation and the Fourth Industrial Revolution is going to affect us all, no matter which industry we work in.
The communications industry is not immune to the changes AI, automation and robotics will bring, and these changes will affect all of us who within the field.
Increasing digitisation has meant that the use of social media has expanded, beyond a means for communication to a strong marketing base. 50% of shoppers have made a purchase based on recommendations on a social media network. Additionally, a recent survey showed that as of July 2015, 53% of social media users recommend companies and products that they like on Twitter. The power of social media as a marketing tool is therefore not to be underestimated.Read more
Is it important to you that the company behind the brand is one you want to align with?