PRs need to be smarter in the way they approach journalists.
The PR industry needs to recognise the importance of embedding new business development at all company levels.
Businesses should recognise the importance of corporate partnerships with charities, rather than just philanthropy.
Would the UK attract as many US firms if it was outside the EU?
Here at Sermelo, we have just launched a new campaign in partnership with the PRCA called #PRBizResults.
How many journalists would want to receive a pitch via Twitter?