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‘Fake news’: effects on brand resilience and reputational risk for business

Alex Cook explores some of the inherent risks in ‘fake news’ for collateral damage and the destabilising effect it can potentially have on a company’s most important asset: its reputation.

Read more Posted by Alex Cook
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Can businesses adapt their comms to the rise of nationalism

As nationalism rises in both Europe and the US, how can businesses adapt their communications?

Read more Posted by Tom Clive
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Out and About - FT Engage, 'The Year of the Rooster'

In our latest Out and About Feature, Sermelo visited the FT to listen to a panel discussion on China's uncertain future.

Read more Posted by Sermelo News
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The Effects of Digitisation on the Communications Industry

Digitisation and the Fourth Industrial Revolution is going to affect us all, no matter which industry we work in.

The communications industry is not immune to the changes AI, automation and robotics will bring, and these changes will affect all of us who within the field.

Read more Posted by Jonathan Jordan
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The Role of the Influencer

Increasing digitisation has meant that the use of social media has expanded, beyond a means for communication to a strong marketing base. 50% of shoppers have made a purchase based on recommendations on a social media network. Additionally, a recent survey showed that as of July 2015, 53% of social media users recommend companies and products that they like on Twitter. The power of social media as a marketing tool is therefore not to be underestimated.

Read more Posted by Isabella Ramchandani

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