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10Feb

Can businesses adapt their comms to the rise of nationalism

As nationalism rises in both Europe and the US, how can businesses adapt their communications?

Read more Posted by Tom Clive
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25Jan

Out and About - FT Engage, 'The Year of the Rooster'

In our latest Out and About Feature, Sermelo visited the FT to listen to a panel discussion on China's uncertain future.

Read more Posted by Sermelo News
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22Dec

The Effects of Digitisation on the Communications Industry

Digitisation and the Fourth Industrial Revolution is going to affect us all, no matter which industry we work in.

The communications industry is not immune to the changes AI, automation and robotics will bring, and these changes will affect all of us who within the field.

Read more Posted by Jonathan Jordan
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02Dec

The Role of the Influencer

Increasing digitisation has meant that the use of social media has expanded, beyond a means for communication to a strong marketing base. 50% of shoppers have made a purchase based on recommendations on a social media network. Additionally, a recent survey showed that as of July 2015, 53% of social media users recommend companies and products that they like on Twitter. The power of social media as a marketing tool is therefore not to be underestimated.

Read more Posted by Isabella Ramchandani
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03Nov

Why brands are taking a stand

In 2016, we have seen several successful brands take strong public stances on topics varying from equal pay, diversity and LGBT. Why do they do it, and can brands make a difference to society?

Read more Posted by Ina Strander

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Latest Tweets

  1. @rbutler23 @tomclive99 Thanks Roberta! I hope all is good with you!22 Feb
  2. @prweek on the need to conduct business in a much more human way to prosper t.co/qwiriwYwcv21 Feb
  3. Check out our new article from associate partner @tomclive99 on #nationalism and #business #communications!!
    class="opensans semibold" href="https://t.co/9vYejZzHLw" target="_blank">t.co/9vYejZzHLw
    12 Feb
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