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Ensuring your communications strategy is fit for purpose.

Ensuring your communications strategy is fit for purpose.

Training & Executive Coaching

Why is Media Training so important?

An interview is nothing like a conventional conversation and being able to engage wiith the media confidently is a critical skill for today’s senior executives. With so many different stakeholders to manage, executives must utilise the media to amplify their key messages and control the narrative. Sermelo combines both theory and practical methodology to deliver effective media training so that executives can assertively engage the media.

What skills will you learn?

With a Sermelo media training, we will teach you:

  • How to conduct yourself in real life media situations
  • How to deal with difficult questions, concerning a range of stakeholders
  • Bridging techniques to pivot towards your pre-defined key messages
  • How to control the narrative and convey your key messages effectively
  • Advanced story-telling and signposting techniques

Why choose us?

Sermelo is a specialised team, able to respond with flexibility and agility to tailor programs to client requirements. Our trainers include ex-journalists and broadcast specalists who are experienced in helping executives deliver effective interviews through a mixture of theory and practical training.

Case Study

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Training & Executive Coaching

Christie’s has been at the forefront of the art world for more than 300 years and provides an unrivalled level of insight into the complex dynamics of one of the world’s most globalised markets.

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