“We can afford to lose money –even a lot of money. But we can't afford to lose reputation –even a shred of reputation.” Warren Buffet
In 2018, a good reputation is the single, most valuable asset a company can have. It’s also the most fragile. How many companies can you think of over the 12 months that have suffered a reputational crisis?
Most organisations haven’t developed an overall culture/expertise about how to deal with a crisis in 2018. Most multinational organisations have an allocated ‘crisis team’ but this is no longer enough. Every employee should understand how a crisis can escalate/damage a company.
The value of a Sermelo Crisis Simulation
The only way to understand a crisis is to experience one at first hand. Sermelo offers bespoke crisis simulations and training (for all levels) within an organisation.
The simulations we develop demonstrate to participants how an issue can escalate quickly into a full blown crisis; involving multiple stakeholders (both internal and external) including the media; regulators; customers; NGOs and Board of Directors.
During the simulation, participants work as a team and face tough decisions that would have tangible impact on their business. Every simulation carried out is 100% bespoke and could feasibly happen to the organisation in question.
To keep the simulation as authentic as possible, we can do the following:
- Make live phone calls to participants during the simulation, roleplaying as various different stakeholders including NGOs, customers, CEOs, journalists and local authorities;
- We create realistic assets during the crisis simulation (media articles, twitter feeds, internal emails) and present them to the participants;
- We carry out broadcast interviews with the participants during the crisis (acting as major news outlets) including a live film crew to replicate a crisis situation.
Following the simulation, all participants will understand how a crisis can unfold and the different areas and stakeholders to think about along the way. Participants will also develop techniques to manage/alleviate certain situations, with an emphasis on effective communication