By continuing to use the site, you agree to the use of cookies.
Helping you navigate the big issues
In celebration of my anniversary in the industry, I have decided to dedicate my blog to all that I have learnt, the challenges I have faced, and how PR stereotypes could not be further from the truth.
Read more
A viewpoint by Hans W. Decker, Professor in International Finance and Business, School of International and Public Affairs, Columbia University.
Read more
Where the traditional model of media saw newspapers, magazines, news channels and radio stations dictating the news agenda, and therefore social conversation, the new order has different ideas.
Read more
PRs need to be smarter in the way they approach journalists.
Read more
The PR industry needs to recognise the importance of embedding new business development at all company levels.
Read more