We have partnered with the PRCA to launch a campaign, #PRBizResults, which aims to show that communications can give multinational organisations real competitive advantage in today’s business world.
The campaign will run as a series of video interviews and blog posts from senior executives giving insights into how effective communications has helped their organisations achieve business objectives. The campaign will be hosted here.
The first entry for the campaign will come from Jonathan Dinkeldein, Senior Manager EMEA Corporate Communications at power management company Eaton, who will discuss how strategic message development allowed Eaton to position itself as the most knowledgeable energy supplier to its customers, and gain competitive advantage in the marketplace.
This blog entry will be followed by a contribution from Martin Fessey, former Vice-president of International Operations at commercial property insurer FM Global.
Further contributions will follow through the coming year, which will be launched on Twitter with the #PRBizResults hashtag.
If you know any business leaders that understand the value of communications, and would be interested in participating in the campaign, please contact:
Our founder, Jonathan Jordan, introduces the campaign below: