In today’s increasingly saturated market, people crave genuine and natural connections. Customers want to not only understand the products and services they are purchasing, but also the individuals and companies behind them. It has become clear that if businesses are going to truly draw people in 2021, they need to form an emotional connection with their audience.
Read moreHere's the latest edition of the Sermelo Six - our weekly round up of our top finds from the past seven days.
Read moreSocial media has now become a key part of the reputation management arsenal.
Read moreBusinesses must develop a social media strategy.
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