London, 18 February 2014. Sermelo, the innovative corporate affairs advisory firm, continues to grow with the appointment of Senior Consultant, Laura Petty.
Laura brings to the team extensive experience in implementing corporate communication strategies for global clients and will play a key role in strengthening Sermelo’s expertise in developing and delivering integrated campaigns.
Laura joins Sermelo from Grayling where she had a particular focus on economic development and geopolitical issues. A dual citizen of Canada and the United States, she achieved a Masters in International Peace Studies from Trinity College, Dublin prior to moving to London where she began her career in journalism.
A member of the PRCA, she was elected to the UK PR Council in October 2013.
Jonathan Jordan, Senior Partner and founder of Sermelo, says, “In the last six months we have seen an increasing demand to develop cross border campaigns targeted at internal and external audiences and we are very pleased to welcome Laura to our growing, and increasingly international team.”