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Helping you navigate the big issues
Digitisation and the Fourth Industrial Revolution is going to affect us all, no matter which industry we work in.
The communications industry is not immune to the changes AI, automation and robotics will bring, and these changes will affect all of us who within the field.
Increasing digitisation has meant that the use of social media has expanded, beyond a means for communication to a strong marketing base. 50% of shoppers have made a purchase based on recommendations on a social media network. Additionally, a recent survey showed that as of July 2015, 53% of social media users recommend companies and products that they like on Twitter. The power of social media as a marketing tool is therefore not to be underestimated.
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In 2016, we have seen several successful brands take strong public stances on topics varying from equal pay, diversity and LGBT. Why do they do it, and can brands make a difference to society?
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eSports is a quickly growing phenomenom, and as such it is unsuprising that many major brands and companies are beginning to invest in this potentially lucrative industry.
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Data privacy is an increasingly important issue in today’s world, from the European Commissioner’s plea last week for the UK to maintain the EU’s more stringent data privacy laws, to Yahoo’s enormous data breach and finally the renewed push for the pardoning of Edward Snowden.
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