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News & Insights by Alex Cook

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21Nov

PR 2017: Part 2 - The Solutions of Tomorrow

In Part 2 of his look at the modern PR industry, Alex examines how individual practitioners can help the industry to evolve and embrace technology to leverage more consistent success in Public Relations.

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15Nov

PR 2017: Part 1 - The Problems of Today

In this two part blog post, Alex explores the state of the PR industry, where it requires improving and what are some of the potential solutions which will help it survive and thrive.

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18Jul

Smart cities: driven by policy-makers, companies or consumers?

Alex Cook examines who should be responsible for driving and implementing the smart city 'revolution'.

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30May

Activist investors: 5 top tips for countering their narrative

Companies including Apple, Barclays, BHP Billiton, Dell and Whole Foods have all recently come under pressure from activist shareholders – how do you combat an activist campaign for change?

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31Mar

‘Fake news’: effects on brand resilience and reputational risk for business

Alex Cook explores some of the inherent risks in ‘fake news’ for collateral damage and the destabilising effect it can potentially have on a company’s most important asset: its reputation.

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