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31Mar

‘Fake news’: effects on brand resilience and reputational risk for business

Alex Cook explores some of the inherent risks in ‘fake news’ for collateral damage and the destabilising effect it can potentially have on a company’s most important asset: its reputation.

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  1. Reputation: hard to measure, yet easy to cost-$255 million of shareholder value wiped out and a lawsuit pending t.co/E81BYKgvEv13 Apr
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