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News & Insights by Alex Cook

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30May

Activist investors: 5 top tips for countering their narrative

Companies including Apple, Barclays, BHP Billiton, Dell and Whole Foods have all recently come under pressure from activist shareholders – how do you combat an activist campaign for change?

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31Mar

‘Fake news’: effects on brand resilience and reputational risk for business

Alex Cook explores some of the inherent risks in ‘fake news’ for collateral damage and the destabilising effect it can potentially have on a company’s most important asset: its reputation.

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