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News & Insights by Alex Cook

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17May

Earning coverage: 5 tips for the perfect media day

Media days can become a waking nightmare for public relations practitioners if not planned correctly, but there are ways to avoid the pitfalls and ensure a successful event.

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05Apr

Reaching the UK's Business Elite

Sermelo Consultant Alex Cook attends the Roxhill Media Group event – ‘Reaching the UK’s business elite’ in conjunction with The Times, hosted by UBS.

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21Feb

In conversation with Jonathan Jordan and Robert Blood

Sermelo Consultant Alex Cook is excited to ‘play the journalist’ and sit down with Jonathan Jordan, Senior Partner at Sermelo and Robert Blood, Managing Director of SIGWATCH to obtain their insights into the 2018 business climate.

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29Jan

How to do your own media relations on a budget

Imagine this scenario: you’re the founder of a small-headcount, high-growth startup.

You’ve tried using a freelancer to generate some media coverage about your exciting new product, but the results weren’t great.

You put an RFP out to tender with big agencies, but the costs quoted were beyond your budget.

Surely, there must be a better way..?

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21Nov

PR 2017: Part 2 - The Solutions of Tomorrow

In Part 2 of his look at the modern PR industry, Alex examines how individual practitioners can help the industry to evolve and embrace technology to leverage more consistent success in Public Relations.

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