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News & Insights by Alex Cook

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29Jan

How to do your own media relations on a budget

Imagine this scenario: you’re the founder of a small-headcount, high-growth startup.

You’ve tried using a freelancer to generate some media coverage about your exciting new product, but the results weren’t great.

You put an RFP out to tender with big agencies, but the costs quoted were beyond your budget.

Surely, there must be a better way..?

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21Nov

PR 2017: Part 2 - The Solutions of Tomorrow

In Part 2 of his look at the modern PR industry, Alex examines how individual practitioners can help the industry to evolve and embrace technology to leverage more consistent success in Public Relations.

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15Nov

PR 2017: Part 1 - The Problems of Today

In this two part blog post, Alex explores the state of the PR industry, where it requires improving and what are some of the potential solutions which will help it survive and thrive.

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18Jul

Smart cities: driven by policy-makers, companies or consumers?

Alex Cook examines who should be responsible for driving and implementing the smart city 'revolution'.

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30May

Activist investors: 5 top tips for countering their narrative

Companies including Apple, Barclays, BHP Billiton, Dell and Whole Foods have all recently come under pressure from activist shareholders – how do you combat an activist campaign for change?

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  1. @subhashishpaul Same to you @subhashishpaul19 Feb
  2. What does the #Cybersecurity challenge look like for SMEs? Read this interesting article #cyber #Cyberthreat

    t.co/hz8csfkWQQ19 Feb
  3. Fascinating article from @sermelo founder @JJSermelo on countering #cyberthreats with robust simulations - original… t.co/qDH73bz1lL19 Feb
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