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Helping you navigate the big issues
In today’s increasingly saturated market, people crave genuine and natural connections. Customers want to not only understand the products and services they are purchasing, but also the individuals and companies behind them. It has become clear that if businesses are going to truly draw people in 2021, they need to form an emotional connection with their audience.
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Securing national coverage is no small task, and it is one made all the more difficult when you’re pitching ideas or products which have a number of direct competitors; to borrow a term from economics, you are effectively trying to sell goods in a market that has become saturated.
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With many in the media and communications field now working from home, lockdown has generated a shift regarding how journalists and communications professionals interact.
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