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Helping you navigate the big issues

Helping you navigate the big issues

News & Insights by Sam Burgess

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01Sep

The Importance of Organic Communication and Knowing When Not to Tweet

In today’s increasingly saturated market, people crave genuine and natural connections. Customers want to not only understand the products and services they are purchasing, but also the individuals and companies behind them. It has become clear that if businesses are going to truly draw people in 2021, they need to form an emotional connection with their audience.

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16Feb

Pitching in a Saturated Market

Securing national coverage is no small task, and it is one made all the more difficult when you’re pitching ideas or products which have a number of direct competitors; to borrow a term from economics, you are effectively trying to sell goods in a market that has become saturated.

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25Jun

How has lockdown altered interactions between the media and PR professionals?

With many in the media and communications field now working from home, lockdown has generated a shift regarding how journalists and communications professionals interact.

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