By continuing to use the site, you agree to the use of cookies. Continue More information

Case Study: Andermatt Swiss Alps

Get In Touch
Andermatt Swiss Alps

Challenge

Andermatt Swiss Alps are the developers behind a £1.2 billion redevelopment of the ski resort of Andermatt in Switzerland.

The redevelopment aimed to reposition Andermatt as a luxurious, premium resort, able to compete with the likes of Verbier and St. Moritz. As part of this aim, six 4* and 5* hotels will be constructed, along with several hundred luxury apartments.

Andermatt Swiss Alps therefore wished to generate coverage in the UK media, promoting both the financial incentives of purchasing property in Andermatt, as well as the development of the various activities possible throughout the year within the resort.

Solution

Sermelo agreed with Andermatt Swiss Alps that any media campaign needed to highlight both the financial advantages of purchasing in Andermatt, as well as the various cultural and sporting offerings available within the resort. Engagement with both national travel, wintersports, and luxury media, as well as property investment trade publications was agreed to be a priority.

Sermelo therefore worked to build strong relationships with target journalists, creating opportunities to invite them on to personalised press trips. This enabled target media to gain an understanding of Andermatt's unique offerring, creating a positive environment for the sale of the developed property.

Facts and Figures

23 pieces of coverage achieved in 2017:

  • 9 pieces of coverage in UK national media, including The Times, London Evening Standard, Daily Mail, and the Metro.
  • Two pieces of multimedia content created, highlighting both the winter and summer aspects of the resort.

Sermelo and Andermatt Swiss Alps agreed that 2017 was a successful year and helped to create a conducive selling environment in the UK. This was confirmed by the noted increase in potential buyers from the UK observed in the first half of 2018.


More Case Studies

Find out more

Aker Solutions

Public Relations

Aker Solutions is a leading global oil services company that provides engineering services, technologies, product solutions and field-life solutions for the oil and gas industry.

Read more
Find out more

Sapa

Public Relations

With more than 100 plants in 40 countries, Sapa is one of the world's leading manufacturing companies. Today, Sapa is a 50/50 joint venture between Orkla and Norsk Hydro, headquartered in Oslo.

Read more
Find out more

O-I

Public Relations | Public Affairs

O-I is the world's leading glass packaging maker with over 24,000 employees worldwide that operate in 89 plants in 21 different countries worldwide.

Read more
Sign up for The Conversation: