Quote of the week
“I strongly believe that anyone working in a company that really is like the one described in the NYT would be crazy to stay. I know I would leave such a company. I don’t recognize this Amazon and I very much hope you don’t, either.”
– Jeff Bezos, CEO of Amazon, commenting on The New York Times’ explosive article on the company’s culture in a letter to employees.
Article of the week
Successfully incorporating today’s digital technologies requires companies to operate in new ways. This article from MIT Sloan Marketing Review takes a closer look on how McDonald's pulled off a successful real-time marketing initiative through embracing a truly integrated approach, both online and offline.
Twitter account of the week:
Targeting the global citizen, Good magazine is dedicated to ‘positively and proactively engaging with the world’. Follow for cute, quirky and uplifting news on people doing good stuff around the globe.
@good
Discovery of the week
Another week, another coffee shop. Bring your pennies and head over to The Black Penny on Great Queen Street. With a name referring to the old Penny Universities, this gem serves spoken word poetry and creative lectures alongside fresh salads and of course, coffee.
Song of the week
David Cameron found himself in an unexpected media frenzy this week, after enjoying a tube of Pringles (paprika) on an easyJet flight - and perhaps secretly jamming to this tune?
Photo of the week
Our own Tom Clive had a beautiful commute on the London's Routemaster this week, and captured this sunny sight.
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